🍷 Milwaukee's favorite stop for wine, spirits & craft beer  |  Now Open 7 Days a Week
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Our Selection

Wines, Spirits, Beer
& So Much More

Browse our full range of products — expertly selected to give you great options at every price point. Come in and let us help you find the perfect bottle.

Wine Spirits Beer Mixers & More
Fine Wines

Wine Selection

From everyday sippers to special occasion bottles — we carry reds, whites, rosés, and sparkling wines from around the world.

Premium wine and gift bottle selection
Red Wine
Cabernet Sauvignon
Bold, full-bodied reds from Napa Valley, Argentina, and beyond. Perfect for dinner or unwinding after a long day.
Paul's Wine & Liquor store interior — wine and spirits selection
White Wine
Chardonnay & Pinot Grigio
Crisp, refreshing whites from California, France, Italy, and New Zealand — a wide range of styles and budgets.
Sparkling
Champagne & Prosecco
Celebrate any occasion with our selection of bubbles — from affordable prosecco to premium Champagne.
Rosé
Rosé & Blush
Dry to sweet, light and refreshing rosés that are perfect for any season. Always cold and ready to go.
Premium Spirits

Spirits & Liquor

Top-shelf to everyday value — our spirits section covers whiskey, bourbon, vodka, tequila, rum, gin, and more.

Whiskey & bourbon shelf — Buffalo Trace, Weller, Blanton's, E.H. Taylor
Whiskey & Bourbon
American & Scotch Whiskies
Buffalo Trace, Weller, Blanton's, E.H. Taylor & more. One of our biggest and most popular categories.
Spirits aisle — vodka, whiskey, and more
Vodka
Premium Vodkas
A wide selection of domestic and imported vodkas, from value bottles to ultra-premium options.
Premium spirits — Hennessy and top-shelf selections
Cognac & Tequila
Hennessy, Don Julio & More
Premium cognacs, top-shelf tequilas, and everything in between — for every occasion and budget.
Bushmills 30 Year Single Malt Irish Whiskey — exclusive find at Paul's
Rare & Exclusive
Special Finds
We source rare and limited bottles you won't find just anywhere — like the Bushmills Aged 30 Years Single Malt.
Cold Beer

Beer & Cider

Craft, domestic, and imported — six-packs, cases, and singles. Always cold and always stocked.

Beer section — Modelo Oro, Pacifico cases stacked
Imported Beer
Modelo, Pacifico & More
A huge selection of imported beers — cases, 12-packs, and singles always stocked and ready to go.
Domestic
All Your Favorites
Bud, Miller, Coors, and all the classics — always cold, always in stock, always at a great price.
Store interior showing full beer and spirits selection
Craft Beer
Local & Regional Craft
We carry Milwaukee and Wisconsin breweries alongside a rotating selection of regional and national craft beers.
Cold hard seltzer coolers — White Claw and more
Cider & Seltzer
Hard Seltzers & Ciders
White Claw, Truly, and a packed cooler of hard seltzers, ciders, and ready-to-drink options.
Extras

Mixers, Ice & Accessories

Everything you need to make a great drink — or host a great party. We've got you covered from top to bottom.

Mixer and soda aisle — Squirt, Mountain Dew, Coke, and more
Mixers
Sodas, Juices & Tonics
Club soda, tonic water, ginger beer, juices, grenadine, simple syrup, and all your cocktail essentials.
Ice & Cups
Bagged Ice & Cups
Grab a bag of ice and some cups on the way out — we've got everything for your party or gathering.
Gift and premium bottle selection
Gift Ideas
Gifts & Special Bottles
Looking for a gift? We have beautiful boxed bottles and specialty selections perfect for any occasion or budget.
Paul's Wine & Liquor — walk in to discover the curated collection
Come See Us
Walk In & Explore
Walk in to discover the full curated collection and uncover the prices — 4955 S. 27th St, Greenfield, WI 53221.

Can't Find What You're Looking For?

Just Ask Us

Our staff knows the inventory inside and out. Stop in or give us a call — we're happy to help you track down a specific bottle or make the perfect recommendation.

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